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One of the most frustrating things for marketers is not getting the desired conversions. Often the design, authenticity and even load time are blamed, but the most likely culprit is your copy, says CEO of Copywriting Titan, Svetoslav Dimitrov. You don’t need to be an A-list copywriter to craft persuasive sales copy, but the more

Nielsen’s 2022 Global Annual Marketing Report found that social media is the most effective channel for generating sales. However, with 66% of marketers placing brand awareness as their most important business objective, CMOs must find the right balance between short-term wins in sales and long-term success through brand building. Marketing strategies for future growth must